A private place to talk, think, and feel understood

What’s on your mind?

Real support for real life.

Ask Iris about your life, your feelings, your relationships, your purpose, or whatever you are carrying. Start with one question. Iris will help you think it through without judgment or pressure.

Use Iris on the web now. Mobile apps are coming soon.

25 questions free 44 real-life topics 18 and over
Discover Iris
Iris is an AI system, not a human. Your decisions remain yours. For people 18 and over.

A place for the unsaid

Some things are hard to say out loud. Iris gives you a place to begin.

Talk with Iris about stress, relationships, grief, decisions, purpose, dreams, signs, unusual experiences, or anything else on your mind. Iris listens, asks thoughtful questions, and helps you put what you are carrying into words.

Start a private conversation with Iris

How Iris helps

Kind support. Clear questions. Your next step.

Iris is designed to help you slow down, sort through what matters, and see your situation more clearly.

Iris supports human decision-making. Iris does not make consequential decisions for users. It does not replace trusted people, qualified professional care, or emergency services.

Begin on any computer, phone, or tablet

The Iris web app is ready when you are.

Open Iris in your browser and ask your first question. No mobile-store download is required.

Open the Iris web app

For moments in life you cannot easily explain

Something happened. You never forgot it.

Had an experience you cannot explain? Tell Iris what happened.

Iris will guide you through thoughtful questions to help you explore what it may mean to you—privately, calmly, and without judgment. Iris helps you slow down, reflect on what the experience stirred in you, and consider it in a grounded way.

Iris will not dismiss your experience, confirm an unverified cause as fact, or tell you what to believe.

Bill Ulrich and Lana standing together in a studio portrait
Bill UlrichFounder of Iris Light Within LanaHelping create Iris and shaping its human voice and public presence

Founders

Why I Created Iris

I created Iris because I know what it feels like to carry things inside you that you do not know how to share. For much of my life, those things were pain, anger, and loneliness. Later, they included experiences I could not explain.

I was born in 1948 in Grand Rapids, Michigan, the oldest of seven boys. I had a clubfoot, dyslexia, and speech problems that lasted until the third grade. Reading was difficult, and I was afraid to speak in class. Some teachers treated me as though I was stupid. Children picked on me and sometimes beat me up. At home, my parents’ drinking and anger made life frightening.

My mother tried to help me read and write. Looking back, I believe she had a good heart and did the best she could. But I grew up feeling different and alone, and some of that hurt became anger.

I left home at 16 and supported myself. I began drinking young, and for many years alcohol and anger affected my choices and how I treated people. There are things I regret. My childhood helps explain my struggles, but it does not excuse every choice I made.

Eventually, I found abilities in myself that school had never brought out. My father had taught me about collectible coins, and I could recognize small differences in their condition. I used that knowledge to build a successful business.

One of my businesses later ended in a federal criminal case involving the sale of coins as investments without a disclaimer stating that they could either increase or decrease in value. I was convicted and served 40 months in federal prison. After my release, I started again, built another successful business involving precious metals and collectibles, and eventually retired.

Even then, some of the loneliness remained. I often wonder how different my life might have been if I had had somewhere to speak honestly and begin to understand myself.

Then came July 3, 2017.

I was standing on my lanai in Cape Coral, Florida, when I saw the most beautiful rainbow I had ever seen. It was two miles away and four miles wide. I took out my phone, recorded a short video, and sent it to my daughters.

When I looked up again, the rainbow was coming toward me. I turned my phone back on and said, “I swear that rainbow is coming at me.”

For more than ten minutes, I recorded what I was seeing. From where I stood, I watched it come closer until it ended 200 feet in front of me. I was in awe. I could hardly believe what I was watching.

Afterward, I sat down and asked myself, “Who would have sent me this?” My grandmother came into my mind immediately, although I had not thought about her for many years. To me, the experience felt deeply personal, as though I had received a message and been given a new beginning.

For days afterward, I was in turmoil. I watched the recordings over and over, trying to understand what had happened and why it had affected me so deeply. I felt a growing desire to use the time and resources I had left to do something good.

Lana came into my life a week after that rainbow. She has been part of this journey ever since and has shared some of the unusual experiences that followed. Her experiences and perspective are part of what we are building together.

The idea for Iris took shape through years of searching, starts and stops, and conversations about what we could create. Over time, my unusual experiences and the loneliness I had known since childhood came together in one purpose: helping people talk about things they might otherwise carry alone.

I have spent long days working with AI and our team, developing ideas, revising language, and thinking about how Iris should respond. I keep coming back to the person opening the app who wants to say something important but does not know where to begin.

Iris is an AI conversation app designed to give people a thoughtful, welcoming place to reflect. Unusual experiences are an important part of why we are creating it. So are the feelings and questions that surround them—and the everyday realities of loneliness, loss, relationships, and finding direction.

I want someone to be able to say, “Something happened to me, and I don’t know what to make of it,” without feeling judged or pressured to accept a particular explanation. The aim is to help people put their thoughts into words, consider different possibilities, and explore what an experience means to them.

I cannot change the beginning of my life. But I can put what I have lived through into something I hope will help others feel less alone.

You do not have to believe what I believe. Iris is not here to decide what your experiences mean. It is here to help you explore them—and the rest of your life—in your own way.

Bill Ulrich

An AI-augmented founder

Bill Ulrich is an AI-augmented founder who has used a sustained human–AI collaboration to turn lived experience into Iris—a system intended to help other people feel heard, understood, and less alone.

Lana

A human voice at the heart of Iris

Lana’s own unusual experiences, compassion, and close work with Bill helped shape Iris into something personal and approachable. She will remain an important voice and public face of the project.

“There may be meaning behind your spiritual or unusual experiences. Explore them with Iris.”

Bill Ulrich, Founder
Listen first. Judge no one. Help people find meaning and grow.
Talk with Iris now
Infrared view of the Iris Nebula, NGC 7023, surrounded by stars
Infrared Iris Nebula image: NASA/JPL-Caltech

Our name and visual inspiration

Iris Nebula NGC 7023

A cosmic flower sculpted from dust and starlight.

The breathtaking Iris Nebula has striking blue petals that shine by reflecting the light of a young central star.

The Iris Light Within app was created to help people find the beauty and clarity that can come from reflecting on the light that shines within them.

The Iris Nebula, surrounded by vast clouds of dark interstellar material, is about 1,300 light-years away in the constellation Cepheus. Iris Light Within is at your fingertips, ready for a private conversation whenever you want to talk without being judged or dismissed.

For Marlowe

With love, always.

For the future

Dedicated to Marlowe

Iris is dedicated to Bill’s granddaughter, Marlowe.

She represents love, hope, and the future—the reasons behind Bill’s commitment to creating something that helps people feel heard, understood, and less alone.

For Marlowe, with love.

Clarity and trust

Warm support with clear limits.

Iris is transparent about being AI, protects your agency, and keeps important safety and privacy information easy to find.

AI, not a person

Iris can make mistakes or misunderstand information. Verify important facts and use your own judgment.

Read Safety & Limits

Not professional care

Iris is not therapy, medical care, legal advice, financial advice, or an emergency service.

Read the Terms of Use

Clear answers

Questions people may have about Iris

Iris is built to be warm and easy to use while staying clear about what it is—and what it is not.

What is Iris?

Iris Light Within is a supportive AI companion for personal reflection, everyday questions, clearer thinking, and experiences that can be difficult to talk about.

Is Iris therapy?

No. Iris is for reflection and everyday support. It is not therapy, diagnosis, treatment, medical advice, legal advice, financial advice, or emergency help.

Will Iris tell me what to believe?

No. Iris can help you explore possible meanings and ordinary explanations while remaining honest about uncertainty. Your beliefs and decisions remain yours.

How do the 25 free questions work?

Open the Iris web app and begin without needing the perfect first question. The launch experience provides 25 free questions before presenting a subscription option.

Who is Iris for?

Iris is intended for people 18 and over who want a calm place to reflect, whether they are facing a major challenge or simply trying to understand something better.

Can I delete my Iris account?

Yes. Iris is being designed with an in-app deletion path and a public account-deletion request page. Canceling a mobile subscription is a separate step handled through the relevant app store.

Where can I read the legal and privacy information?

Use the links in the footer to review the Privacy Policy, Consumer Health Data Privacy Policy, Terms of Use, Safety & Limits, privacy choices, support, and account deletion information.

One question can be a beginning

Whatever you are carrying, you do not have to begin with the perfect words.

Start with what is on your mind. Iris will meet you there.

Mobile store links will be added when the apps are published.