Bill Ulrich
An AI-augmented founder
Bill Ulrich is an AI-augmented founder who has used a sustained human–AI collaboration to turn lived experience into Iris—a system intended to help other people feel heard, understood, and less alone.
A private place to talk, think, and feel understood
What’s on your mind?
Real support for real life.
Ask Iris about your life, your feelings, your relationships, your purpose, or whatever you are carrying. Start with one question. Iris will help you think it through without judgment or pressure.
Use Iris on the web now. Mobile apps are coming soon.
25 questions free
44 real-life topics
18 and over
Iris is an AI system, not a human.
Your decisions remain yours.
For people 18 and over.
9 hubs · 44 real-life topics
Forty-four ways to begin. One place to talk.
Choose the area that feels closest—or simply ask what is on your mind. Iris will help you from there.
Relaxation
For stress and feeling overloaded, finding calm and getting rest.
Confidence & Motivation
For encouragement, confidence, and self-understanding.
Daily Life
For movement, aging, retirement, caregiving, and positive daily habits.
Relationships
For love, family, parenting, friendship, loneliness, communication, and closeness.
Grief & Hard Times
For loss, childhood pain, trauma, addiction, anger, and separation.
Work & Money
For life choices, jobs, business, money, and life after service.
Meaning & Belief
For inner growth, faith, values, personal meaning, and purpose.
Unusual Experiences
For dreams, signs, strange events, and experiences you cannot explain.
Memories, Pets & Helping Others
For personal memories, life stories, meaningful contributions, and pets.
Not sure where to start? Ask what is on your mind.
Try 25 questions freeA place for the unsaid
Some things are hard to say out loud. Iris gives you a place to begin.
Talk with Iris about stress, relationships, grief, decisions, purpose, dreams, signs, unusual experiences, or anything else on your mind. Iris listens, asks thoughtful questions, and helps you put what you are carrying into words.
Start a private conversation with IrisHow Iris helps
Kind support. Clear questions. Your next step.
Iris is designed to help you slow down, sort through what matters, and see your situation more clearly.
01
Start with anything
Share a thought, feeling, question, decision, memory, or experience. You do not need to know exactly how to say it.
02Explore without judgment
Iris responds calmly and asks focused questions that help you look at what happened, what it stirred in you, and what matters now.
03Find a clearer direction
Leave with clearer words, a new perspective, or a practical next step that still belongs to you.
Iris supports human decision-making. Iris does not make consequential decisions for users. It does not replace trusted people, qualified professional care, or emergency services.
Begin on any computer, phone, or tablet
The Iris web app is ready when you are.
Open Iris in your browser and ask your first question. No mobile-store download is required.
For moments in life you cannot easily explain
Something happened. You never forgot it.
Had an experience you cannot explain? Tell Iris what happened.
Iris will guide you through thoughtful questions to help you explore what it may mean to you—privately, calmly, and without judgment. Iris helps you slow down, reflect on what the experience stirred in you, and consider it in a grounded way.
Iris will not dismiss your experience, confirm an unverified cause as fact, or tell you what to believe.
Founders
Born from real experiences that could not be explained. Built so no one has to carry theirs alone.
On July 3, 2017. I had an experience I still cannot explain that changed my life forever. More unusual experiences followed, and I began to feel I was being guided toward a new purpose: to use the rest of my life to help others.
Bill Ulrich, FounderI have not lived a perfect life, and there are parts of my past I regret more than I can say. But after July 3, 2017, I have tried to live differently and to use the rest of my life to do something good. That journey led me to create Iris—a private, welcoming place where people can talk about unusual experiences and life’s difficult, meaningful, and deeply personal moments without judgment or pressure.
I do not claim to know why these experiences happened to me or what they should mean to anyone else. Iris exists so people can explore their own experiences, thoughts, and questions and decide for themselves what they might mean.
Lana
A human voice at the heart of Iris
Lana’s own unusual experiences, compassion, and close work with Bill helped shape Iris into something personal and approachable. She will remain an important voice and public face of the project.
“There may be meaning behind your spiritual or unusual experiences. Explore them with Iris.”
Bill Ulrich, Founder
Listen first.
Judge no one.
Help people find meaning and grow.
Talk with Iris now
Our name and visual inspiration
Iris Nebula NGC 7023
A cosmic flower sculpted from dust and starlight.
The breathtaking Iris Nebula has striking blue petals that shine by reflecting the light of a young central star.
The Iris Light Within app was created to help people find the beauty and clarity that can come from reflecting on the light that shines within them.
The Iris Nebula, surrounded by vast clouds of dark interstellar material, is about 1,300 light-years away in the constellation Cepheus. Iris Light Within is at your fingertips, ready for a private conversation whenever you want to talk without being judged or dismissed.
Over 52 million views
The most famous spiritual experience ever caught on video.
In memory
Dedicated to Paul “Bear” Vasquez
After Bill’s own rainbow experience, he searched for someone who might understand what he had witnessed. That search led him to Paul “Bear” Vasquez, known around the world as the Double Rainbow Guy.
Bill flew to meet Paul and spent three days with him. Paul later lived with Bill and Lana for approximately six months. During that time, they recorded hours of video and devoted themselves to one central question: How could we help change the world and make it a better place?
Paul’s original Double Rainbow video became a worldwide phenomenon, but to Bill and Lana he was much more than an internet phenomenon. He was their friend. His wonder, sense of purpose, and hopes became an important part of the journey that eventually led to Iris.
Iris is dedicated to his memory.
Clarity and trust
Warm support with clear limits.
Iris is transparent about being AI, protects your agency, and keeps important safety and privacy information easy to find.
AI, not a person
Iris can make mistakes or misunderstand information. Verify important facts and use your own judgment.
Read Safety & LimitsNot professional care
Iris is not therapy, medical care, legal advice, financial advice, or an emergency service.
Read the Terms of UseYour data choices
See how conversations, memory, access requests, and account deletion are intended to work.
Review your privacy choicesClear answers
Questions people may have about Iris
Iris is built to be warm and easy to use while staying clear about what it is—and what it is not.
What is Iris?
Iris Light Within is a supportive AI companion for personal reflection, everyday questions, clearer thinking, and experiences that can be difficult to talk about.
Is Iris therapy?
No. Iris is for reflection and everyday support. It is not therapy, diagnosis, treatment, medical advice, legal advice, financial advice, or emergency help.
Will Iris tell me what to believe?
No. Iris can help you explore possible meanings and ordinary explanations while remaining honest about uncertainty. Your beliefs and decisions remain yours.
How do the 25 free questions work?
Open the Iris web app and begin without needing the perfect first question. The launch experience provides 25 free questions before presenting a subscription option.
Who is Iris for?
Iris is intended for people 18 and over who want a calm place to reflect, whether they are facing a major challenge or simply trying to understand something better.
Can I delete my Iris account?
Yes. Iris is being designed with an in-app deletion path and a public account-deletion request page. Canceling a mobile subscription is a separate step handled through the relevant app store.
Where can I read the legal and privacy information?
Use the links in the footer to review the Privacy Policy, Terms of Use, Safety & Limits, privacy choices, support, and account deletion information.
One question can be a beginning
Whatever you are carrying, you do not have to begin with the perfect words.
Start with what is on your mind. Iris will meet you there.
Mobile store links will be added when the apps are published.